The Tao of Steve

1) Be Desire-less

2) Be Excellent

3) Be Gone


Why does it work? Because “we pursue that which retreats from us.” (Heidegger)

Inspired by the Holy Trinity of Steve’s:

- Steve McQueen who embodies the essence of cool;
- Steve McGarrett of Hawaii Five-O; and
- Steve Austin of The Six Million Dollar Man.


Original Concept: Duncan North


*For more information, buy or rent “The Tao of Steve” (2000) starring Donal Logue.